$1.1T
Diet-related disease costs the United States approximately $1.1 trillion annually in healthcare costs and lost productivity.
National economic burden estimate; not a measure of WelFore impact.
CLOSING THE NUTRITION IMPLEMENTATION GAP™
Closing the gap between knowing what to eat and making it work in everyday life.
Healthcare, nutrition programs and care teams can help people know what to eat. The harder part begins when people return to everyday life.
Recommendations must work within real choices involving time, taste, habit, culture, confidence, access and cost. WelFore is designed for that implementation space.
Why does this matter — the macro view
Nutrition non-adherence isn't a patient failure. It's an unowned handoff.
Organizations invest in nutrition education, discharge planning and care coordination. Yet implementation still has to happen in everyday life—across meals, households, routines and constraints.
These external measures establish why the problem matters. They do not establish that WelFore causes improved outcomes.
Source: Rockefeller Foundation
129M
An estimated 129 million people in the United States live with at least one major chronic disease.
CDC supporting research also reports that 42% have two or more chronic conditions.
1 IN 2
In a cited study of older adults discharged from hospital, 50% did not comprehend their diet recommendations.
Population-specific finding among adults 65 and older who received written diet instructions; not a national patient rate.
27%
A systematic review reported a median estimate of approximately 27% for potentially preventable 30-day readmissions across included studies.
Estimates varied widely across 34 studies. This is not a claim that 27% of all readmissions are preventable or that WelFore prevents readmissions.
The human problem
THE FRIDGE MOMENT™
The care plan ends. Real life begins.
The Fridge Moment is where guidance meets everyday life—when a person is deciding what to buy, prepare, season, portion and eat.
It is where knowledge meets time, taste, habit, culture, confidence, access, cost and the needs of a household.
The systemic problem
THE IN-BETWEEN GAP™
The gap between knowing what to do and consistently doing it in everyday life.
The Fridge Moment is where a person experiences The In-Between Gap. WelFore is designed to help bridge that gap by supporting the full behavioral journey.
Healthcare
- KNOW
WelFore starts here
- CHOOSE
- PREPARE
- REPEAT
THE WELFORE WAY™
Support for the implementation journey.
WelFore connects three enabling mechanisms to support everyday execution between moments of formal guidance.
Desirability
Flavor
Helps make healthier choices desirable and worth repeating.
Practical execution
Structure
Helps reduce everyday decision burden and supports practical execution.
Between guidance
Reinforcement
Supports continued action between moments of formal guidance.
The practical execution method
START → LAYER → FINISH
This is WelFore's practical product and meal-execution method. It is distinct from KNOW → CHOOSE → PREPARE → REPEAT, which describes the behavioral journey.
- START
- LAYER
- FINISH
Where WelFore works
One coherent company, designed for multiple real-world settings.
WelFore and Precise Portions experience includes direct work across community, education, military, health-related and direct-to-consumer settings.
Consumer
Families
Tools, flavor and guidance that meet households in everyday decisions.
Community
Programs
Practical learning and implementation in community and education settings.
Institutional
Health-related settings
An implementation layer to explore alongside education, programs and care.
Commercial
Retail and direct sales
Historical direct purchasing, farmers-market selling and retail activity provide real-world commercial learning.
Learning
Ongoing guidance
Digital support is being explored as a way to extend learning beyond a class, purchase or program.
Proof & Learning
Clear about what we know, what we're learning and what we need to measure next.
Verified evidence
What we know
500,000+ families were reached over more than a decade through historical Precise Portions commercial activity and community-market engagement. WelFore also has verified community, retail and institutional experience.
Active learning
What we're learning
Repeat purchasing, independent application at home and digital engagement provide useful signals, while systematic cohort tracking remains incomplete.
Measurement priorities
What we're measuring next
Channel economics, repeat behavior, conversion, account growth, institutional renewals, engagement, operational repeatability and measured outcomes.
Commercial + impact bridge
What we're building next
Converting more than a decade of founder-led knowledge into repeatable systems that can scale.
Historical direct purchasing and institutionally funded delivery support exploration of multiple payer and revenue pathways. The next measurement priorities include channel economics, repeat purchasing, acquisition efficiency and unit economics as WelFore expands its measurable commercial infrastructure.
The full business model is not yet proven, and unit economics require reconstruction.
Explore WelFore
Start with the pathway that fits your work.
For households
For Families
Explore flavor-first products, practical tools and everyday guidance.
For institutions
For Organizations
Explore community, health-related and organizational pathways.
Partnership
Where could WelFore fit—and what would we need to learn together?
Talk with WelFore about a program, pilot, commercial pathway or aligned partnership.